Texting Clients with Mass Text
Send a one-time mass text to clients you choose, and set up automated rebook, thank-you, birthday, and review-request texts.
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Open your dashboard
Marketing tools live in your Pro Dashboard alongside your bookings and clients.
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Open Marketing, then Texting Features
Click Marketing in the sidebar — it opens a submenu grouped by goal. Texting Features sits under “Fill my calendar,” alongside Flash Sales and Last-Minute Bookings.
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Choose who to text
Only clients who've opted into SMS marketing show as textable here — due to state laws, you can't mass-text anyone who hasn't. Filter by tag to select a whole group at once, or check clients individually.
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Write your message
After clicking Send Text, write the message. Your brand prefix is added automatically, and the counter tracks the 160-character SMS limit for you.
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Review balance and send
The confirm step shows your remaining monthly texts, how many clients will receive it, and what you'll have left after sending. If you're running low, you can buy more texts right here before sending.
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Turn on an automated text
Below mass text, automations send themselves — no clicking required. Toggle one on and pick which template it sends. This one texts a client 3 weeks after their appointment to nudge them to rebook; thank-you, birthday, and review-request work the same way.
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Write your own template
Use the placeholders shown here — like {clientFirstName} and {bookingLink} — and Primzy fills them in automatically when the text sends. The character counter accounts for the worst-case (longest) value of every placeholder, so it never sends over the limit.