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How Much to Charge for Lashes, Nails, Facials, Braids, and Hair in 2026
Published 2026 price ranges for lashes, nails, facials, braids, and hair are wide, and the right number for you depends on your time and costs. Here are the ranges, a floor-price table at three hourly rates, and what to do when your floor is above your market.
Quick answer: Published 2026 ranges run about $80 to $300 for lash sets, $25 to $120 for nail tickets, $75 to $200 for facials, and $180 to $400 for knotless braids. Use them as a market check, then set your floor from your own hourly target, product cost, and card fees. Our table shows floors at three hourly rates.
Updated October 2026. Prices vary a lot by region, skill, and overhead, and several sources below sell software or supplies. Treat every range as a starting point.
"How much should I charge?" is the question every new beauty pro asks, and every online answer is a range so wide it barely helps.
Here are the ranges, why they are so wide, and how to turn them into a price that works for your business.
What Do Published 2026 Price Ranges Look Like?
| Service | Published range | Source |
|---|---|---|
| Lash classic set | $80 to $200 | Glam Lash ($80 to $150); FadLash ($100 to $200) |
| Lash volume set | $120 to $300 | Glam Lash ($120 to $250); FadLash ($150 to $300) |
| Nails, average ticket, home-based | $25 to $40 | StartCosts |
| Nails, mid-range salon | $40 to $65 | StartCosts |
| Nails, luxury spa | $65 to $120 or more | StartCosts |
| Facials, peels, and skin treatments | $75 to $200 | ZenBusiness |
| Facials | $75 to $150 | Bizzby |
| Waxing | $20 to $100 | Bizzby |
| Cornrows | $60 to $180 | Home Business Hub |
| Box braids | $150 to $300 | Home Business Hub |
| Knotless braids | $180 to $400 or more | Home Business Hub; Workhint |
| Haircut | $15 to $95 | New Times Hair, August 2026 |
| Single-process color | $80 to $215 | New Times Hair |
| Balayage | $80 to $475 | New Times Hair |
Why Are the Ranges So Wide?
- Time. A medium knotless install can take five to seven hours, while a gel manicure takes under an hour
- Skill and demand. A booked-out pro with a waitlist can charge more
- Region. Metro prices run well above mid-market ones
- Overhead. A suite, a booth, and a home studio have different costs
- What is included. Hair, aftercare, add-ons, and deposits change the number
That is why copying a range from a list is risky. Your price should start from your own numbers.
How Do I Turn a Range Into My Price?
Start with a target hourly rate, then add product and card fees to get a floor price:
Floor price = ((hourly rate × service hours) + product cost) ÷ (1 − card fee)
Our pricing formula post shows how to find your hourly rate from your income target, costs, and booked hours. Here are floors at three example rates, with a 3% card fee. These are illustrations using our assumptions, not published prices.
| Service | Time | Product | Floor at $35 an hour | Floor at $55 an hour | Floor at $75 an hour |
|---|---|---|---|---|---|
| Gel manicure | 45 min | $2 | $29 | $45 | $60 |
| Lash fill | 60 min | $4 | $40 | $61 | $81 |
| Classic lash full set | 120 min | $8 | $80 | $122 | $163 |
| Facial | 60 min | $8 | $44 | $65 | $86 |
| Medium knotless braids | 6 hours | $5 | $222 | $345 | $469 |
Now compare each floor to the published range.
- At $55 an hour, the gel manicure floor of $45 sits above the $25 to $40 home-based average, but inside the mid-range salon band ($40 to $65)
- A $61 lash fill is plausible, since fills are priced below sets
- A $65 facial floor is comfortably inside the $75 to $200 range
- A $345 knotless floor at $55 an hour is above the $180 to $280 mid-market range for a medium install, which tells you something important
What Does It Mean When My Floor Is Above the Market?
The braiding row is a good example. Home Business Hub's mid-market range for a medium knotless install is $180 to $280 over five to seven hours, which works out to about $26 to $56 an hour (our arithmetic). A braider who targets $55 an hour needs to be at the fast, high-price end of that range, or in a metro market.
When your floor is above your market, you have options:
- Cut service time. Faster, cleaner work raises your hourly rate without raising prices
- Lower costs. Better rent, bulk supplies, or a cheaper space
- Fill more hours, so your fixed costs spread over more income
- Specialize in services clients will pay more for, such as a signature style
- Move up in market, if your location and skill support it
What you should not do is drop your price below your floor to fill the calendar. That just means paying clients to sit in your chair.
How Do I Check My Market?
- Look at three to five fully booked independent pros in your area, not the discount shop
- Compare what is included in each price
- Note who is booked out and what they charge
- Check your own rebooking rate. If clients book quickly and rarely leave, you may be underpriced
How Often Should I Raise Prices?
At least once a year, and when you are booked out. A 10% to 15% increase with four to six weeks' notice typically loses very few regular clients, according to published guidance. Our price-raise guide has scripts and a timeline.
Tools That Help
If you use Primzy, Smart Analytics includes competitive price optimization and a take-home simulator, so you can see how your prices compare locally and what each change does to what you keep. Any spreadsheet works too, if you track your real time and costs.
Mistakes to Avoid
- Copying a competitor's menu without knowing their costs
- Pricing by what you would pay, instead of what you need
- Ignoring time. A cheap long service can be a bad deal
- Forgetting card fees and product
- Never raising prices
- Discounting to fill slots, then being unable to raise them later
How to Decide What to Do
If you have never calculated your hourly rate: Do that first, using our pricing formula.
If your floor is below the market: You have room to raise prices, and you probably should.
If your floor is above the market: Look at time, costs, and specialization before you cut your price.
If you are new: Price on the hours you actually fill, and plan to raise prices as your calendar fills.
If you are booked out: Raise prices 10% to 15% with notice.
Sources
- Glam Lash, "How to Start an Eyelash Extension Business in 2026"
- FadLash, "How to Start an Eyelash Extensions Business in 2026"
- StartCosts, "How to Start a Nail Salon Business in 2026"
- ZenBusiness, "How to Start an Esthetician Studio: 8-Step Guide"
- Bizzby, "Esthetician Business Plan Template (2026)"
- Home Business Hub, "How Much to Charge for Hair Braiding (2026 Pricing Guide)"
- Workhint, "How To Start A Hair Braiding Business With No Staff"
- New Times Hair, "Hair Salon Services & Prices: 2026 Guide for Salon Owners" (August 2026)
