Primzy vs Booksy: Pricing and Commission Compared

Quick answer: Booksy charges $29.99 a month for one user plus $20 a month for each additional staff member, with an optional Boost marketplace feature charging a commission reported around 30% on a new client's first booking. Primzy charges a flat $40 a month plus $5 a month per additional seat, with a 15% commission on the same kind of new-client booking, half Booksy's reported rate. The gap widens fast as a team grows.

Booksy markets itself around one flat toolbox, no tiered feature levels, and that part is genuinely true. Every subscriber gets the same feature set regardless of plan. Where the cost adds up is staff pricing and the optional Boost commission, both of which scale in ways that are easy to underestimate from the $29.99 headline number.

How Booksy's Pricing Actually Works

Booksy's public US offer, as of August 16, 2026, is $29.99 a month for one user, plus $20 a month for each additional user, according to Calendy's pricing guide. There are no separate feature tiers. Every subscriber, solo or team, gets access to the full toolset. What scales is headcount. Primzy's own current plan and seat pricing is on Primzy's pricing page.

For a solo provider, that's a straightforward $29.99 a month before tax. For a 3-person salon, it's $29.99 plus $20 for each of the two additional staff members, or $69.99 a month. For a 5-person team, it's $29.99 plus $80 for four additional staff, or $109.99 a month, before payment processing, hardware, or Boost.

Card processing runs roughly 2.49% to 2.69% plus a transaction fee, depending on payment method, according to Pabau's pricing review dated June 23, 2026.

Boost is Booksy's optional marketplace visibility feature. There's no monthly subscription cost to turn it on. Instead, Booksy charges a commission, reported at roughly 30% of the service price, on a new client's first booking sourced through the marketplace, according to SlotCut's pricing breakdown dated April 8, 2026. Repeat visits from that same client aren't charged the fee again. Boost also carries a $100 ceiling per client, meaning the commission doesn't keep climbing past that cap even on a high-ticket first appointment, according to Heylilo's breakdown dated June 29, 2026. That ceiling matters most for a pro offering premium services where a single first visit could otherwise generate a large commission bill.

Comparison Table

	Primzy	Booksy
Starting price (solo)	$40/month flat	$29.99/month (one user)
Additional staff cost	$5/month per seat	$20/month per additional user
Commission on direct/repeat bookings	0%	0% (subscription-based)
Commission on new marketplace clients	15%, first booking only	~30% on first booking via Boost (optional feature)
Card processing fee	Standard processing applies, not published here	~2.49%–2.69% + transaction fee
Free trial	Not specified here, check current terms	14-day free trial
Career-investment community and grants	Included	Not offered
Marketing/growth tools	Included (Growth Studio)	Available, feature set is the same across all users

Pricing above reflects Booksy's published rates as reported by Calendy on August 16, 2026, SlotCut on April 8, 2026, and Pabau on June 23, 2026. Primzy's full feature set is listed on Primzy's features page.

Worked Math: A 3-Person Team With Boost Turned On

Say you run a 3-person salon on Booksy Biz, with all three staff members active on the account. This month, Boost brings in 5 new clients, averaging $75 per first visit.

Booksy: Subscription: $29.99 + $20 x 2 additional users = $69.99 Boost commission: 30% of $75 per client = $22.50 per client, times 5 clients = $112.50 Total: $182.49 for the month

Primzy: Subscription: $40 + $5 x 2 additional seats = $50 Marketplace commission: 15% of $75 per client = $11.25 per client, times 5 clients = $56.25 Total: $106.25 for the month

In this scenario, Primzy comes out roughly $76.24 a month cheaper, and the gap comes from two places at once: the $20 per-user staff fee versus Primzy's $5, and the roughly 30% Boost commission versus Primzy's 15%. Neither difference alone explains the full gap. Both stack.

The gap widens further for a bigger team. Say a 5-person salon on Booksy Biz gets 10 new Boost clients in a month, averaging $80 per first visit.

Booksy: Subscription: $29.99 + $20 x 4 additional users = $109.99 Boost commission: 30% of $80 per client = $24 per client, times 10 clients = $240 Total: $349.99 for the month

Primzy: Subscription: $40 + $5 x 4 additional seats = $60 Marketplace commission: 15% of $80 per client = $12 per client, times 10 clients = $120 Total: $180 for the month

At 5 staff members and 10 new clients a month, Primzy comes out about $169.99 a month cheaper, or roughly $2,040 a year, almost entirely from the compounding effect of the lower per-seat fee and the lower commission rate applying to a larger team and higher volume simultaneously.

What Happens Without Boost

If a Booksy user turns Boost off entirely, the comparison narrows to subscription and staff fees only. For the same 3-person team:

Booksy without Boost: $69.99/month Primzy without new marketplace clients that month: $50/month

Primzy still costs less in this scenario, by about $19.99 a month, purely on the difference between $20 and $5 per additional staff member. That gap only grows as a team adds more people.

What Primzy Adds Beyond the Fee Structure

Primzy's Growth Studio, included in the base $40 price, covers Spotlight and Local Blast for ZIP-targeted visibility, Fan Broadcasts and Fresh Openings, Win-Back campaigns for lapsed clients, AI Client Matching, Search Result Shoutouts, First-Time Client Deals, Loyalty Programs, Time-Based Campaigns, Referral Programs, and Campaign Performance Tracking. Booksy's marketing tools exist across its single tier, but Primzy pairs its lower fees with the same category of tools rather than asking pros to choose between cost and capability.

Primzy Forums connect independent pros with each other for questions and shared experience, something Booksy's marketplace-and-booking focus doesn't include. And the Booked Out Beauty Lab, beauty school partnerships, and the Professional Freedom Grant remain Primzy's clearest point of difference from any booking-first competitor, Booksy included. These are resources aimed at building a career, not just filling a calendar.

Smart Analytics and Reporting

Booksy's toolset includes business reporting as part of its single flat tier, covering appointment and revenue tracking across the team. Primzy's Smart Analytics goes further into forward-looking business intelligence: real-time beauty trend data, competitive price optimization to see how your pricing compares locally, local market insights, content performance metrics, a take-home pay simulator, and a smart expense reader that categorizes a photographed receipt automatically. For a salon owner trying to decide whether to raise prices or add a service, this kind of forward-looking data does more than a retrospective sales report.

Website and Client-Facing Tools

Booksy's marketplace listing functions as a big part of its client discovery model, putting your business in front of consumers already using the Booksy app. Primzy takes a different approach with its own website tools: preset themes, a custom portfolio section, embedded videos, drag-and-drop layout control, built-in SEO optimization, and custom links, plus Beauty Boards, a Pinterest-style feature for building shareable portfolios. Where Booksy leans on its existing marketplace traffic, Primzy leans on giving each pro a stronger standalone web presence plus a lighter-commission marketplace layer alongside it.

Team Management and Salon-Specific Features

Booksy's flat toolset gives every team member the same access regardless of role, which is simple but can be a limitation for an owner who wants to restrict what staff can see or edit. Primzy's Salon Workspace includes an employee permission model that controls access by role, alongside multi-staff calendars, salon inventory with usage logging and low-stock alerts, and smart per-employee scheduling conflict detection. Primzy's salon tier also covers certificate of insurance (COI) management for staff credentials, a time clock, labor scheduling, and tip management, giving an owner more granular control over a growing team than Booksy's one-size-fits-all access model provides.

Booking and Payment Mechanics

Primzy's Advanced Booking includes SMS, email, and in-app notifications, cancellation waitlists, no-show protection through deposits, and booking without requiring a client account, along with Google Calendar sync and custom service disclaimers per service. Booksy's booking flow centers on marketplace visibility as a core feature, with the same booking tools available to every subscriber regardless of team size. The practical difference is less about which platform can technically take a booking and more about which one is built to make that booking happen through your own channels versus the platform's own marketplace traffic.

Where Booksy Pulls Ahead

Booksy's single flat toolbox is a genuine advantage for a pro who doesn't want to think about which tier unlocks which feature. Every Booksy subscriber, from a solo provider to a team of ten, gets the same tools, which removes a layer of decision-making that GlossGenius and Fresha both require.

Boost's no-monthly-fee structure is also worth crediting. A pro who wants marketplace exposure but doesn't want a recurring subscription cost for it only pays when Boost actually delivers a booking, which is a fair trade for a pro who's uncertain whether marketplace discovery will work for their business.

For a true solo provider who never adds staff and keeps Boost off, Booksy's $29.99 flat rate is competitive, and simpler in some ways than tracking a commission percentage on marketplace clients. Booksy's existing marketplace also carries real name recognition among consumers already in the habit of booking beauty services through the app, which matters for a new business trying to get discovered by people who search there first.

Who Booksy Still Makes Sense For

If you're solo, don't plan to add staff, and either don't use Boost or use it lightly, Booksy's $29.99 a month with no tiered feature restrictions is a reasonable, low-friction option. The appeal of one flat toolbox with no upgrade path to think about is real, particularly for a pro who wants to set up software once and not revisit the decision.

Where Booksy gets expensive quickly is team growth. The moment you're weighing whether to bring on a second or third technician, the $20 per-user fee changes the math meaningfully, and it's worth running your own numbers before assuming Booksy stays affordable as you scale. A solo provider who genuinely intends to stay solo, and whose new-client flow rarely runs through Boost, is the profile Booksy fits best. Once either of those two conditions changes, team size or Boost dependence, the math in this article starts favoring Primzy.

What Primzy Adds Beyond the Fee Structure

Primzy's Growth Studio, included in the base $40 price, covers referral programs, win-back campaigns, loyalty programs, and local ZIP-targeted marketing blasts. Booksy's marketing tools exist across its single tier, but Primzy pairs its lower fees with the same category of tools rather than asking pros to choose between cost and capability.

Primzy Forums connect independent pros with each other for questions and shared experience, something Booksy's marketplace-and-booking focus doesn't include. And the Booked Out Beauty Lab, beauty school partnerships, and the Professional Freedom Grant remain Primzy's clearest point of difference from any booking-first competitor, Booksy included. These are resources aimed at building a career, not just filling a calendar.

Payment processing and hardware sit outside the base subscription on both platforms and are worth budgeting for separately when comparing total setup cost, not just the recurring monthly fee.

Card Processing Fees on Top of Subscription and Boost

It's worth separating the two variable costs on Booksy, since they're easy to conflate. Boost is a marketplace acquisition fee, charged once per new client's first visit. Card processing is a separate, ongoing cost charged on every transaction regardless of how the client found you, running roughly 2.49% to 2.69% plus a transaction fee depending on payment method, according to Pabau's pricing review. For a salon processing $10,000 a month in card payments, that's roughly $249 to $269 a month in processing costs alone, on top of the subscription and any Boost commission owed that month.

This matters because a team that has stopped worrying about Boost, having turned it off or kept it minimal, can still be surprised by how much processing fees add up at higher revenue. Running your own numbers against your actual monthly card volume, not just the subscription and Boost math, gives a fuller picture of what either platform costs you in a typical month.

For a salon owner comparing total cost of ownership rather than just the monthly subscription line, it's worth pricing out card readers and any optional hardware on both platforms before deciding, since those one-time costs can shift the first-year total meaningfully even when the ongoing monthly comparison favors one platform clearly.

Deciding by Team Size and Boost Reliance

The two variables that matter most in this comparison are how many staff members you have and how much you rely on Boost for new clients. A solo pro with Boost off sits closest to price parity between the two platforms. Add staff, and Booksy's $20 per-user fee starts pulling away from Primzy's $5. Lean on Boost for growth, and the roughly 30% commission compared to Primzy's 15% adds a second, compounding gap. A pro evaluating either platform is best served by estimating both numbers, headcount and expected new-Boost-clients per month, before comparing the subscription prices alone.

A useful gut-check: total up your current monthly staff count and multiply by the fee gap ($15 per person, $20 versus $5), then estimate your typical new-client volume through whichever marketplace feature you use and multiply by the commission-rate gap (roughly 15 percentage points, 30% versus 15%). Adding those two numbers together gives a rough monthly estimate of what switching would save or cost, before factoring in card processing, which applies similarly on both platforms.

The Bottom Line

For a genuine solo provider who keeps Boost off or uses it sparingly, Booksy's $29.99 flat rate holds up reasonably well against Primzy's $40. But the moment you add even one staff member, Booksy's $20 per-user fee starts working against you compared to Primzy's $5, and if you lean on Boost for new-client discovery, the roughly 30% commission versus Primzy's 15% compounds that gap further. For a growing team relying on marketplace-sourced clients, the math in this article shows Primzy coming out meaningfully ahead. For a true solo operator who rarely uses Boost, the two platforms land closer together, and the choice comes down to whether Primzy's community and career-development tools are worth the price difference to you.

Sources

• Primzy Pricing
• Primzy Features
• Calendy, "Booksy Fees & Pricing: Flat-Rate Alternative," August 16, 2026
• SlotCut, "Booksy Pricing 2026: $29.99/mo + 30% Cut on New Clients," April 8, 2026
• Pabau, "Booksy Pricing Plans, Features & More," June 23, 2026
• Heylilo, "Does Booksy Charge a Commission on New Bookings," June 29, 2026