GlossGenius Pricing 2026: Plans and Fees vs Primzy

Quick answer: GlossGenius costs $24 to $28 a month on Standard, $48 to $56 on Gold, and $148 to $168 on Platinum, plus a flat 2.6% on card payments. Primzy is $40 a month for one pro (teams use Salon mode, $60 plus $5 per employee) with 0% commission on your own link, and clients pay the card fee. Standard is the cheaper subscription for solo basics; Primzy's $40 sits below Gold, Gold is cheaper than Primzy for a team of five, and Primzy's $105 for ten people sits below Platinum.

Updated October 2026. Prices change often, so confirm current pricing on each vendor's site before you decide.

If you are an independent stylist, nail tech, lash artist, or esthetician comparing booking software, the sticker price tells you little. You are in good company: the Bureau of Labor Statistics reports that 48% of hairdressers, hairstylists, and cosmetologists are self-employed (BLS, Occupational Outlook Handbook, 2025 data, page modified August 27, 2026). What you pay depends on the plan that holds the features you use, your team size, and your card rate. We make Primzy, so we will lay out GlossGenius's published 2026 prices, do the math with platform fees and card fees kept apart, and tell you plainly where GlossGenius is the better buy.

GlossGenius Pricing Plan by Plan

GlossGenius lists three Beauty and Wellness plans, billed monthly or annually, and says annual billing saves 14% on Standard and Gold and 12% on Platinum (GlossGenius, "Pricing," accessed October 12, 2026). The page carries no effective date, and a second GlossGenius page with the same prices is titled as a pricing update (GlossGenius, "Pricing Update," accessed October 12, 2026).

Plan	Monthly billing	Annual billing	Key additions
Standard	$28	$24	Custom booking website, unlimited client notifications, email and text marketing, inventory and retail, packages and memberships
Gold	$56	$48	Forms and waivers, Google booking and reviews, automated waitlist, time tracking, room and resource management
Platinum	$168	$148	Team goal setting and analytics, customizable commissions, Google marketing analytics

GlossGenius also lists two medspa plans, Practice Essentials and Practice Advanced, which sit outside this comparison. Payroll is an add-on at $40 a month plus $6 a seat. GlossGenius's pricing page says no credit card is required to get started.

Card payments are the second bill. The pricing page lists a flat 2.6% on every plan, with no Tap to Pay, card-on-file, or manual entry fees, instant payouts for an extra 1.8%, and free same-day payouts Monday through Thursday.

Team size follows the plan. GlossGenius describes Gold as for "businesses up to 9 staff" and Platinum for teams of 10 or more. Its page does not state a Standard limit, and Pabau, a competitor, reports Standard allows up to 2 users (Pabau, updated October 6, 2026). Text marketing credits also rise by plan, with Platinum at 2,500 per Pabau and Koalendar, and Gold at 500 per Pabau only, so confirm the counts with GlossGenius. Koalendar's June 2026 breakdown (Koalendar, updated June 26, 2026) and SchedulingKit's (SchedulingKit, updated October 1, 2026) match the prices.

Primzy's side is simpler to state. We charge $40 a month for one pro; a team uses Salon mode at $60 a month plus $5 a month per employee seat. Commission is 0% on bookings through your own shared link and on every repeat booking. Primzy also runs a local discovery marketplace, with a one-time 15% commission on a brand-new client's first booking found there. Card processing fees are paid by your clients at checkout, so they cost you $0 on Primzy. Ask every other platform what its card rate is and who pays it. There is a 30-day free trial, no card needed.

Comparison Table

	Primzy	GlossGenius
Starting price	$40/month	$24 annual or $28 monthly (Standard)
Mid plan	$40 (one solo plan)	$48 or $56 (Gold)
Top plan	Salon mode: $60 plus $5 per employee	$148 or $168 (Platinum)
Card processing	$0 to the pro (clients pay at checkout)	Flat 2.6% per the pricing page
Waitlist	Included	Gold and above
Deposits and no-show protection	30% deposit, authorized at booking and captured when you confirm; no stored-card charge for no-shows	Deposits, card on file, and no-show fees listed
Booking-page forms	Intake forms, attached per service and e-signed; custom service disclaimers	Forms and waivers on Gold and above
Packages and memberships	Not claimed here; confirm on our features page	Standard and above
Marketing	Growth Studio; 500 texts a month included, $5 per 250 extra	Email and text marketing on Standard
Career community and grants	Forums, education, Professional Freedom Grant	Not part of GlossGenius's listed plans

Worked Math: Platform Fee Plus Card Processing

Percentages hide the real comparison, so we split each total in two. The platform fee we can state for both. Card processing is $0 to the pro on Primzy (the client pays it at checkout), and for GlossGenius we use its published rate. Assumptions, all ours: every payment is in person, the first example is 40 payments of $75 ($3,000) and the second is 100 payments of $80 ($8,000), and tax and tips are excluded.

Platform fee only, by situation:

Situation	GlossGenius (monthly / annual billing)	Primzy ($40 solo; Salon mode $60 plus $5 per employee)
Solo, basics	Standard $28 / $24	$40
Solo, needs waitlist and forms	Gold $56 / $48	$40 (waitlist and intake forms included)
Two people	Standard $28 / $24 (if a 2-user limit holds)	$65
Five people	Gold $56 / $48	$80
Ten people	Platinum $168 / $148	$105

Team pricing is Salon mode: $60 plus $5 per employee (two people $65, five $80, ten $105).

Read the table honestly. GlossGenius Standard is $12 to $16 cheaper than our $40 for a solo pro, and it stays cheaper through a small team; for five people Gold at $48 to $56 is also cheaper than our $80. Primzy sits below Gold for a solo pro who wants a waitlist, and below Platinum for a team of ten ($105 against $148 to $168).

Card cost on GlossGenius's published rates. At $3,000 a month, the flat 2.6% is $78. At $8,000 a month, 2.6% is $208.

Solo, $3,000 a month. GlossGenius Standard is $28 plus $78, so $106 on monthly billing and $102 on annual billing. Primzy is $40, and your clients pay the card fee at checkout, so that is $62 to $66 less. Solo, $8,000 a month. GlossGenius Standard is $28 plus $208, so $236 ($232 annual). Primzy is $40, which is $192 to $196 less. As volume grows, the $12 to $16 subscription gap shrinks in importance and the processing rate decides: GlossGenius's 2.6% passes the Standard price gap at roughly $460 to $615 in monthly card sales. On Primzy the client pays the card fee, so Primzy is the cheaper total for a solo pro at either volume.

What GlossGenius Users Say

Ratings split by platform. Capterra shows GlossGenius at 4.8 out of 5 from 350 reviews, updated September 30, 2026 (Capterra, GlossGenius reviews). A hair stylist wrote on Capterra on February 20, 2026:

"I'd prefer this app over any of the other schedulers"

Software Advice, which shows the same 4.8 from 350, carries cost remarks too. A self-employed reviewer wrote in January 2026 (Software Advice, GlossGenius reviews):

"The price is a little high but overall not too bad."

Pabau, a competitor, summarizes review complaints about texting that requires an upgrade and rare crashes that stopped bookings and payments (Pabau, updated October 6, 2026). Those are individual reviews, one side of the story each. Still, if you plan to run most of your income through any platform's payments, read how it handles payouts first.

Where GlossGenius Pulls Ahead

A lower entry price. Standard at $24 to $28 undercuts our $40, and it already includes packages and memberships, which we do not claim here.

Google and polish. Gold lists Google booking and reviews and room and resource management. GlossGenius's overview also lists an AI marketing assistant, login-free client booking, and payroll that syncs appointments, tips, and commissions (GlossGenius, "Overview," accessed October 12, 2026).

Card-on-file protection. GlossGenius says you can require a card on file for new clients or all clients and collect no-show or late-cancellation fees at your discretion, with deposits at the same flat 2.6% (GlossGenius, "No-show protection," accessed October 12, 2026). We require a deposit at booking and do not charge a stored card for no-shows; a late cancellation keeps the deposit, and you receive 85% of it.

Faster money. GlossGenius lists free same-business-day transfers and instant payouts at 1.8% extra. We make no payout-speed claims.

When Primzy Is Not the Best Fit

We would rather you pick the right tool. Skip Primzy and look at GlossGenius if any of these describe you.

You are solo with very low card volume and just need booking. Standard costs $12 to $16 less than our $40 on subscription, though its 2.6% card rate passes that gap at roughly $460 to $615 in monthly card sales.

You run a team of two to nine. GlossGenius lists Gold for up to 9 staff at $48 to $56, against our $65 to $100 for two to nine people, before its 2.6% card rate.

You sell packages or memberships. GlossGenius lists them on Standard. We do not claim them here.

You want card-on-file no-show fees. We take a 30% deposit (authorized at booking, captured when you confirm) instead and do not charge stored cards for no-shows.

You want Google booking built in. We sync with Google Calendar, which is different.

You want payroll in the same app. We do not claim payroll.

What Primzy Adds

Where we differ is the career layer. The base $40 includes Growth Studio marketing tools, 500 marketing texts a month, unlimited confirmation and reminder texts, and a cancellation waitlist. Smart Analytics adds a receipt expense reader and a take-home simulator, and website customization and Beauty Boards help you present your work. Forums, Beauty Journals, and the Professional Freedom Grant sit around the software. If you want to hear how other pros weigh these tools, the Primzy forums are where they trade notes.

The Client CRM covers the same ground as GlossGenius's client notes: private notes, a formula library, client photos, a Beauty Passport, and direct messaging. Booking history and reports export to CSV; there is no client-list export. Clients book without creating an account, get SMS, email, and in-app notifications, and see your custom service disclaimers on the booking page. Tap to Pay on iPhone is available; Android is in testing.

Marketing Tools Compared

GlossGenius lists email and text marketing on Standard, with text credits that rise by plan: 500 on Gold per Pabau and 2,500 on Platinum per Pabau and Koalendar. Primzy's Growth Studio is included in the base price, with 500 marketing texts a month (shared by mass texts and automations) and $5 packs of 250 when you need more. Confirmation and reminder texts are unlimited, much like GlossGenius's unlimited client notifications.

On volume alone, GlossGenius Platinum gives you more text credits than our base allotment (2,500 per Pabau and Koalendar). What we add is where the marketing sits: next to a CRM with a formula library and client photos, and next to free education and community rather than only campaign tools.

Analytics and Business Reporting

GlossGenius's overview lists payroll that calculates taxes and syncs tips and commissions. Primzy's Smart Analytics includes a receipt expense reader, where you photograph a receipt and it is categorized, and a take-home simulator that helps you see what a price change leaves in your pocket. We do not claim payroll. If bookkeeping and payroll in one app is your priority, GlossGenius has the more complete answer.

Payouts also touch your taxes. The IRS says third party settlement organizations report on Form 1099-K only when a payee's gross payments for goods or services exceed $20,000 and there are more than 200 transactions (IRS, "Form 1099-K FAQs," last reviewed April 3, 2026). Below that line you still owe tax on the income, so keep your own totals whichever platform pays you.

Booking and Payment Mechanics

GlossGenius says clients can book with no app or login and lists a waitlist to fill last-minute cancellations, plus deposits under no-show protection. On Primzy, clients also book without an account, notifications go out by SMS, email, and in-app, and Google Calendar sync is included. The 30% deposit is authorized when the client books and captured when you confirm. The difference to weigh is no-show handling: GlossGenius lists card-on-file policies, and we do not charge a stored card for no-shows.

Before You Switch

Moving platforms goes smoother with a checklist, so check four things first. Ask GlossGenius how to export your client notes, formulas, and photos. Ask us what we can import for you, and note that Primzy exports booking history and reports to CSV but has no client-list export. Ask GlossGenius for your card processing rate in writing, and who pays it; on Primzy your clients pay it. And run the new platform alongside the old one for a few weeks before you cancel, because a booking link that clients already use is the hardest thing to replace. Tell your regulars the new link by text, and keep the old calendar open until every future appointment has moved. See how Primzy works before you start.

Team Features

Our Salon Workspace adds multi-staff calendars, per-employee conflict detection, and inventory with usage logging and low-stock alerts, in Salon mode at $60 a month plus $5 per employee seat. We do not claim a time clock, labor scheduling, tip management, or payroll. GlossGenius's Gold lists time tracking, and its payroll is an add-on. If time tracking and payroll matter, price GlossGenius Gold or Platinum.

The Bottom Line

For a solo pro with modest volume who mainly needs booking and payments, GlossGenius Standard is the cheaper subscription and a reasonable, honest choice. Primzy makes sense when you would otherwise be on Gold for a waitlist, you run a team near ten people or more, you take enough card payments that a client-paid card fee matters, or you want CRM, marketing, education, and community in one flat price and can live with a deposit at booking instead of a card kept on file. Compare totals with your own card volume, since GlossGenius's 2.6% comes out of your sales and on Primzy your clients pay the card fee.

How to Choose

If your biggest issue is the lowest monthly bill for solo booking: start with GlossGenius Standard on annual billing at $24.

If your biggest issue is needing a waitlist without paying for Gold: compare our $40 against Gold's $48 to $56.

If your biggest issue is a team of ten or more: compare Platinum's $148 to $168 against our $105 for ten people ($60 plus $5 per employee).

If your biggest issue is protecting yourself from no-shows: decide between GlossGenius's card on file and our deposit at booking.

If your biggest issue is hidden card costs: get GlossGenius's rate in writing before you compare totals; on Primzy your clients pay the card fee.

Primzy is a booking platform, client CRM, and career community built for independent beauty professionals.

Ready to try it? Create your Primzy account and see every feature.

Related Reading

• Primzy vs Booksy pricing: how per-seat fees change the math for a team.
• Primzy vs Square Appointments pricing: the free-plan comparison.
• True cost of 7 booking platforms: a wider price roundup.

Sources

• Primzy, "Pricing" (accessed October 12, 2026)
• Primzy, "Features" (accessed October 12, 2026)
• GlossGenius, "Pricing" (page copyright 2025; accessed October 12, 2026)
• GlossGenius, "Pricing Update" (undated; accessed October 12, 2026)
• GlossGenius, "Overview" (page copyright 2025; accessed October 12, 2026)
• GlossGenius, "No-show protection" (page copyright 2025; accessed October 12, 2026)
• BLS, "Barbers, Hairstylists, and Cosmetologists," Occupational Outlook Handbook (modified August 27, 2026)
• IRS, "Form 1099-K FAQs: General Information" (last reviewed April 3, 2026)
• Capterra, "GlossGenius Reviews" (updated September 30, 2026), reviewer-reported
• Software Advice, "GlossGenius Reviews" (reviews dated January to March 2026), reviewer-reported
• Pabau, "GlossGenius Pricing" (published February 13, 2026; updated October 6, 2026), competitor-sourced
• Koalendar, "GlossGenius pricing" (updated June 26, 2026), competitor-sourced
• SchedulingKit, "GlossGenius pricing" (updated October 1, 2026), competitor-sourced